I had the pleasure of speaking with Amy Vetter, CPA, CEO of the B3 Method Institute, yoga instructor, and keynote speaker. In this episode #91, Amy opened up about building her business while raising a child, finding healing through therapy and yoga, and teaching CPAs how to create intentional, fulfilling careers. Her story is a powerful reminder that success isn’t about doing more—it’s about aligning your energy with what matters most.
Here are a few takeaways from our conversation:
- Building a CPA career can come with burnout—unless you define success on your own terms.
- Delegation, habit-building, and mindfulness are essential tools for professional growth.
- Therapy and reflection can help uncover unconscious motivations that shape your career choices.
- You don’t have to be an expert to start something new—just open to learning.
- True leadership is about bringing solutions, not just frustrations.
From CPA Partner to Purpose-Driven Leader
Amy Vetter never planned to become a yoga instructor. But after pushing herself to the brink of burnout, she found herself hospitalized during her second pregnancy and realized something had to change. That moment marked the beginning of a personal transformation that now informs everything she teaches through her B3 Method: Business + Balance = Bliss.
“Being a business owner isn’t easier—it’s just different. You think you have control, but you’re actually trying to please everyone.”
Her journey reflects what many in our profession wrestle with: the desire to excel, paired with the fear of failure. For Amy, part of that fear came from childhood. Her mother lost her business during the savings and loan crisis, and her family lost everything. That trauma drove Amy to always have “a backup to the backup.”
The Power of Mindfulness and Boundaries
Amy is passionate about helping professionals live with intention. She teaches how to prioritize your day and take control of your calendar:
“You don’t want more than three big priorities in a day. And your calendar should reflect those.”
She encourages blocking time for deep work, delegating tasks, and saying no to unnecessary meetings. The goal? Avoiding the trap of working late just to get actual work done.
“So many people end the day unsure what they even accomplished.”
Amy also practices what she preaches—she uses meditation and yoga daily and teaches CPAs to integrate self-care into their careers.
Advice for the Next Step in Your Career
Amy’s final message was clear: you don’t need to have it all figured out to move forward.
“You’re never going to be 100% ready for the next job. But you do have to be open to learn.”
She urges us to explore career paths that light us up, ask questions, and approach change with humility and curiosity.
Ready to Redefine Success on Your Terms?
If Amy’s story inspired you, don’t miss out on future insights from other accounting leaders. Join my monthly newsletter to keep growing, stay motivated, and master your CPA career journey—on your own terms.