I had the pleasure of speaking with Carla McCall, Managing Partner at AAFCPAs and the immediate past chair of the AICPA, on Episode #103 of the CPA Career Paths podcast. Carla’s insights into leadership, technology, work-life integration, and inclusion were not only inspiring, but packed with actionable advice that can truly shape how we grow in this profession.
Highlights and Takeaways:
- Self-advocacy is key: “You have to promote yourself. Ask for that next role.”
- Excel and tech proficiency are non-negotiable.
- Work-life balance is a myth—think integration instead.
- Culture matters more than ever—lead with empathy.
- Volunteering can accelerate both growth and impact.
Promote Yourself with Confidence
Many professionals hesitate to speak up about promotions or career aspirations. Carla encourages transparency and ownership:
“Ask: What do I need to do to get to the next level?”
At AAFCPAs, they’ve invested in executive coaching and communication training to help new hires navigate these conversations confidently.
Top 3 Skills Carla Looks for in Candidates
- Advanced Excel and data fluency
- Intellectual curiosity and adaptability
- Comfort with technology tools and platforms
“Universities that aren’t teaching advanced Excel are behind the curve,” she emphasized.
Forget Balance—Embrace Integration
As a mother and leader, Carla shared powerful truths about managing a demanding career and family:
“There is no balance—only integration. Every day is a different decision.”
She credits open communication with her husband and clear work boundaries for helping her manage responsibilities.
Creating Inclusive Cultures
Carla founded the Women’s Opportunity Network to address the gender gap at her firm. Years later, its mission was absorbed into broader inclusion efforts:
“The goal is that one day, you don’t need the program anymore.”
Her firm now thrives under a human-first culture, with flexible work, no office mandates, and personalized support systems.
The Power of Volunteerism
What started with a nonprofit board seat evolved into national leadership:
“Every experience prepares you for your next role.”
Carla’s involvement with the MassCPAs and AICPA showcases how volunteering opens doors, builds peer networks, and boosts your visibility.
Final Advice for Aspiring CPAs
- Grant yourself grace and take risks.
- Reflect on what energizes you—do more of that.
- Use personality assessments to better align with the right roles.
“Find the work that gives you energy. That’s how you know you’re in the right spot.”
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